FIAT Pyramid

 Essay in SONY Pyramid

Keller's Brand Reverberation Pyramid

| SONY Company 2015

Resonance

Behavioral loyalty: This includes regular,

replicate purchases, Fiat has a loyal customerbase

Attitudinal attachment: Clients have

liked SONY for decades and many sections

have grown program their groundbreaking

products, and find out some of the goods as a

special purchase, PLAYSTATION 3 SLIM, VAIO, XPERIA

Judgements

Top quality: The Customer notion of

the quality of the Sony products/services with the SONY brandname is high

Credibility: Reduced expertise;

Utilized to be -- innovative and setting

the tone, right now Apple & Samsung play

this role. Sony's Reliability is

comparatively high due to its legacy,

and the likability has decreased above

the years and is also not what it used to

end up being.

Consideration: Sony is still a relevant

brand, it fulfills the functional needs,

however the demands higher up the

Pyramid of Maslow (esteem/self-actualization) cannot be achieved due to the brands lack of position and item

design.

Superiority: Sony remains significant

and superior on many areas in the

field of technology and electronic devices

and deliver quality only a handfull

competitors can provide.

Sense of community: The feel and a feeling of

community of SONY lovers is applicable for

some of the goods. International company

recognition

Active engagement: This is actually the strongest

example of brand loyalty, but this may not be very

relevant to the VOLVO brand, however in

the GAMING section there are some

Feelings

Feelings aroused surrounding the Sony

brand:

Social authorization (low risk choice)

Reliablity

Sleek

Minimalistic/Sober

Sophisticated

Entertaining

Rather useful than it can be fashionable, Streamlined new patterns, Sober shades

Performance

Imagery

Sony's essential strenght and company's

spine to achievement are their very own high

top quality, high performance

products and good toughness in

combo with plain and simple

sober design and style for a price you can afford

Sleek smartly designed product lines

that are visually exciting to the

magnitude that they seem funtional,

a bit futuristic and they deliver

superior quality imagery pertaining to consumers.

Sony's brand logo design reflects this

functionality and minimalistic style,

without (drastically) changing the

logo, this still provides the job carried out.

Salience

Sony's distinctive ‘'classical'' logo and typeface alongside using its accessible and easy to talk brand name, has

contributed to a strong brand that may be placed over multiple

(diverse) products and services.

It symbolizes equally widely recognized top quality and decades

of advancement, a company that is setting the tone,

and still today have not lost it is relevance.

A brandname that has succesfully diversified usana products and

support range: GENERATE. BELIEVE (The power of our creativity,

the ability to change ideas in reality, plus the belief that

anything we could imagine, we could make real)

LSBU 2015

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